For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

For years, Viacom didn’t move decisively into the digital arena, but chief executive Bob Bakish changed that in 2017 when he hired digital media executive Kelly Day to head Viacom Digital Studios in leading MTV, Nickelodeon, BET, Comedy Central and other youth-oriented properties. With her team of 400+ employees, Day has created new original series for different platforms and led the purchase of Awesomeness. In February 2019, Tubular Labs ranked Viacom No. 9 for online video views, up from No. 24 in October 2017. Continue reading Viacom Digital Eyes Streaming to Target Younger Audience