Google is buying wearable fitness-tracking company Fitbit for $2.1 billion. But the deal already faces antitrust scrutiny as well as concern about the massive amount of personal private health data that Google will gain with the purchase. Google stated — and Fitbit chief executive James Park reiterated — that health data would not be used for Google’s advertising business, but that might not be enough for regulators. The 12-year old Fitbit pioneered wearables before the advent of smartwatches. Continue reading Google $2.1B Acquisition of Fitbit to Face Antitrust Scrutiny

Fitbit will debut its first true smartwatch, the $300 Ionic, in October. This new gadget, however, is focused on the company’s core competency — fitness — although it still offers typical smartwatch functionalities, including music, mobile payments and push notifications. Since Fitbit views health and fitness as the killer app, the Ionic offers an expanded range of health-oriented functions. Fitbit co-founder/chief executive James Park said the decision to take this tack was because he saw that consumers have been confused about the purpose of smartwatches. Continue reading Fitbit to Launch First Real Smartwatch With Focus on Fitness