As HBO and CBS introduce their own streaming video subscription services, they may face a variety of content-related challenges, according to panelists at Variety’s Entertainment & Technology Summit on Tuesday. Companies will need a large catalog of titles if they want to compete with services such as Netflix. Then the content has to be marketed and distributed on a variety of platforms. The panel talked about how hard it is for a subscription service to compete for viewers’ attention today. Continue reading Streaming Video Subscription Services Struggle with Content

Addressing the convergence of technology and Hollywood, two panel discussions at South by Southwest in Austin, Texas examined how filmmakers can market themselves to fans in the digital era and how tech companies can effectively pitch projects to Hollywood. The discussions addressed shifts in social media and its effects on making movies — in addition to a new focus on digital marketing. Continue reading SXSW Panels Address Technologies and Movie Marketing