Foxconn Technology Group, best known for assembling Apple iPhones, will acquire Taiwan chipmaker Macronix International for approximately $90.8 million (T$2.52 billion) to boost its entry into the electric vehicle (EV) market. Foxconn earlier announced plans to assemble cars for EV startup Fisker and team up with Stellantis, manufacturer of Jeep and Chrysler, to develop in-car software. Macronix’s six-inch wafers are made of silicon carbide, regarded as preferable for tasks such as fast charging. Continue reading Foxconn Has Plans for Expansion, Buys Chipmaker Macronix

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

Until now, people risked a lawsuit if they reverse-engineered their cars, PCs or even insulin pumps. Now, there’s an exemption to the Digital Millennium Copyright Act that protects those who want to hack a device they own, without fearing that the manufacturer of that device will sue them. More specifically, the exemption covers security research on consumer devices, and digital repair of vehicles. The Library of Congress’ Copyright Office enacted the exemption in October 2015, but implementation was delayed for a year. Continue reading Copyright Act Exemption to Reverse Engineering Takes Effect

Security researchers Charlie Miller and Chris Valasek were able to hack into a Jeep on the highway and remotely control its radio, windshield wipers, navigation system and, finally, the brakes and steering. Miller and Valasek have been working for the last two years to hack various cars, with the aim of controlling them remotely. Their ability to hack the Jeep highlights one of the potential dangers inherent in the Internet of Things, as an increasing number of interconnected devices hit the market. Continue reading Security Experts Remotely Control Jeep’s Steering and Braking

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

Qualcomm is upping the ante in the automotive space with Snapdragon Automotive Solutions in the QNX CAR Platform for Infotainment, which supports high-performance video and graphics capabilities for connected infotainment systems. The solutions are designed for a more interactive in-car experience, and allow things such as streaming movies and music directly to the vehicle with multiple tasks executed in different locations within the car. Continue reading Qualcomm: Pursuing Next-Gen Connected Car with Snapdragon

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products