Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Continue reading Netflix Said to Be Retooling Deals as it Readies New Ad Tier