New York Billboard Offers Interactivity, Powered by Twitter
By Rob Scott
August 2, 2011
August 2, 2011
- Jell-O has unveiled a Twitter-powered billboard on the corner of West Broadway and Grand in New York City, enabling consumers to serve as active participants in the company’s advertising.
- The billboard features an enormous distorted face that appears happy or sad depending on the number of positive or negative emoticons posted via Twitter.
- It is essentially an outdoor physical version of Jell-O’s Pudding Face website, and is paired with a campaign that distributes coupons to cheer up random downcast Twitter users “whenever overall smileyness dips below 50 percent.”
- The billboard, from ad agency Crispin Porter + Bogusky, went up last week.