Amazon Studios’ free streaming service IMDb TV has been rebranded Freevee as part of a global expansion. The ad-supported video on demand (AVOD) platform has in the past two years tripled its monthly active users, with growth driven by “rapid distribution across living room devices and mobile, an increasing slate of originals, frequently updated library of licensed content and more than 60 channels,” according to Amazon. Following a successful launch in the UK last September, Freevee will launch in Germany this year and plans to expand original programming by 70 percent in 2022. Continue reading Amazon Rebrands Its IMDb TV Streaming Service as Freevee

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

Amazon hasn’t had a good year in the film business since 2017 when it moved away from its Hollywood distribution partners into self-distribution. Since then, the company released six flops in a row, including director Woody Allen’s “Wonder Wheel,” which cost $25 million and only earned $14 million in North America, and “Beautiful Boy,” which cost $23 million and made a mere $7.6 million. Amazon Studios head Jennifer Salke surmised that the company put “too much focus on a narrow prestige lane.” Continue reading Amazon Aims for Quality, Not Quantity with 30 Films per Year

Four months ago, Jennifer Salke, previously NBC president of entertainment, replaced Amazon Studios chief Roy Price, who was ousted after a sexual harassment scandal. Now, she’s moving forward to clarify the studio’s message on the kinds of content it wants, as well as get more productions into the pipeline. Salke is making a strong play for Hollywood creatives to work with the studio, noting that, “there is a lot of talent out there looking for a home … [and] we have the resources.” Continue reading New Amazon Studios Head Is Charting an Ambitious Course