Following several months of tests, YouTube is launching is multi-language audio track feature worldwide, with popular vlogger MrBeast helping to promote the new feature’s benefits. MrBeast, who has over 135 million global subscribers, is hoping to attract new subscribers to his channel now that the most popular videos are dubbed into 11 different languages. The multi-language audio feature allows creators to dub new and existing videos. YouTube says more than 3,500 multi-language videos have been uploaded to the site in 40-plus languages since January of this year. Continue reading YouTube Introduces Multi-Language Audio Tracks Worldwide

YouTube’s U.S. Top 10 Trending Videos of 2022 were viewed more than 650 million times over 55 million hours, according to the platform, which said the channels hosting the top 10 collectively have more than 225 million subscribers. At No. 1, with more than 87 million views, was “so long nerds,” the farewell message from the “Minecraft” gamer known as Technoblade, who this year died of cancer at age 23. Actor Will Smith’s infamous Oscar smackdown of host Chris Rock, uncensored from Guardian News, was the second most viewed clip of 2022. Continue reading Technoblade and MrBeast Among YouTube’s Most-Streamed

YouTube’s Brandcast presentation at the TV upfronts focused on the platform’s massive consumer reach, popular influencers and technology solutions. In a Tuesday evening presentation at New York’s Imperial Theatre, YouTube CEO Susan Wojcicki messaged that now “YouTube is the mainstream,” a contention supported by Nielsen findings that in October the video streamer reached about 230 million U.S. viewers 18 and older. Leveraging sisterly synergy, the company unveiled a new ad frequency cap that lets marketers use Google Ads to set limits on how often ads will stream to specific IP addresses, which has ramifications for services beyond YouTube. Continue reading Upfronts: YouTube Promotes Talent, Google Advertising Tech