LinkedIn is expanding its live audio feature and making audio hosting available to all creators in an effort to drive engagement. After introducing live audio events in January, those using the platform’s Creator Mode can now take advantage of the update to host live audio events if they agree to adhere to “community policies of being a trustworthy, safe, and professional provider of content.” Although the live audio event hosting is currently limited to creators, all LinkedIn users can participate in the live chats. LinkedIn creators can now schedule audio events and promote upcoming discussions. In addition, LinkedIn’s upcoming Business Manager will help enterprise clients manage multiple assets. Continue reading LinkedIn Turns Up Volume on Creator Appeal with Live Audio

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools

Several new Apple job listings give the strong impression that the Silicon Valley company is getting ready to make its own modem, in direct competition with Qualcomm. The posted job listings are for engineers that can design and develop a layer 1 cellular PHY chip, which implies physical networking hardware. Two other job posts are for cellular modem systems architects, one for Santa Clara and the second for San Diego, where Qualcomm is headquartered. Apple also posted a job opening in San Diego for RF design engineers. Continue reading Apple Job Postings Suggest Development of Its Own Modems

Facebook is now experimenting with job listings on its business Pages, a first foray into other potential features related to recruiting. For companies, particularly smaller businesses, with Pages, the new feature — which is a tab on the Page — could help drive traffic and expose more potential candidates to open jobs. The new feature would compete directly with LinkedIn, and also with Work4, Workable and JobScore, all of which offer “Jobs” applications that can be embedded into Facebook Pages. Continue reading Facebook Adds Jobs Tab for Pages, Competing with LinkedIn

Microsoft just announced that it plans to acquire professional social network LinkedIn for $26.2 billion ($196 per share) in an all-cash deal expected to close this year. The merger will enable Microsoft to offer services to LinkedIn’s 433 million users. LinkedIn CEO Jeff Weiner is slated to remain head of the LinkedIn unit and join the new parent company’s senior leadership team. Microsoft CEO Satya Nadella said the deal will be “key to our bold ambition to reinvent productivity and business processes” as the tech giant continues its push toward becoming a vital enterprise hub. Continue reading Microsoft Announces Deal to Purchase LinkedIn for $26 Billion