John Lasseter Archives

HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

By Debra Kaufman
February 17, 2016

A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

Viewer Email: Pixar CEO John Lasseter Answers Fan Questions

By Rob Scott
November 7, 2011

CEO John Lasseter answers New York Times readers’ emails as Pixar Animation Studios turns 25 this year.
Lasseter on Walt Disney: “The films take me to other worlds through the amazing stories and characters…He really inspired me to do my life’s work and to try to entertain audiences in that same way.”
On his favorite animated feature: “‘Dumbo’ is my favorite film for many reasons. It’s very tight storytelling. It’s amazing to have a main character not speak at all through the whole movie.”
On CalArts: “The original instructors were all these amazing Disney artists that had gone into retirement, and so they came out of retirement to teach us.”
On advice for aspiring animators: “Every young person gets so excited about new software packages and new technology. Technology never entertains an audience on its own. It’s what you do with the technology.”
Steve Jobs during the making of ‘Toy Story’: “John, you know at Apple when I make computers, what is the lifespan of this product, two years, three years at the most, and then about five years, they’re like a doorstop. But if you do your job right, these films can last forever.”