Even as linear broadcasters seek to find their place in the on-demand world, streamers are taking a page from their traditional playbook and embracing appointment TV strategies, according to a new forecast from Kantar Media. “Winners in the platform wars will deploy hybrid strategies balancing VOD and linear content,” Kantar says, predicting streamers will be forced to “shift away from all-at-once release strategies and box-set bingeing for new content in order to maximize revenues.” As global cost-of-living price increases impact consumer discretionary spending, improved campaign planning could make budgets go further, the report says. Continue reading Kantar Media Forecasts Streamers to Pursue Appointment TV

Pioneering tech journalist Robin Raskin brought together six companies that have created innovative digital health products due to the increased use of data and connectivity. “Connectivity is a predictor of health,” said Raskin. “The more connected we are, the healthier we will be. Next, we need to get this technology out there as inexpensively and widely as possible.” Deloitte’s national consulting leader for life sciences and health care practices Dr. Lynne Sterrett outlined five macro trends: interoperable data, equitable care, owning our own data, the use of data to inform behavior change, and science as the winner during the pandemic. Continue reading CES: Connectivity and Data Fuel Innovations in Digital Health