Movie theaters make their primary living at the concession stands, so it’s no surprise that the next trend at the local multiplex is aimed at making it easier to buy popcorn. AMC Theatres (about 350 theaters) and Regal Entertainment (570 theaters), the largest multiplex chains in North America, just debuted a way for customers to preorder and prepay for food and drinks via a smartphone app. The goal is to reduce what the chains call the “popcorn pinch point,” and reduce or eliminate the line at the concession stand. Continue reading AMC, Regal Debut Mobile Apps to Pre-Order Popcorn, Drinks

AMC and Dolby are offering moviegoers the best of laser projected-images, immersive sound, and vibrating seats in their new brand of theaters, “Dolby Cinema at AMC Prime.” The new premium theater will show movies in high dynamic range (HDR) and a wide color gamut accompanied by Dolby’s Atmos immersive sound system. The power reclining seats will also vibrate with the on-screen action. The two companies hope to install 15 of these new theaters by the end of the year. Continue reading AMC Partners with Dolby to Offer Premium Cinema Experience