Unity Technologies CEO John Riccitiello drew a fresh picture of the XR industry in his keynote address at the Vision VR/AR Summit 2017 in Hollywood this week (extended reality — or XR — is an umbrella term that includes VR, AR and MR). Riccitiello admonished analysts for their overly exuberant prognostications and reactionary pessimism about the VR market. He projected that XR adoption and value calculations will exceed expectations in 2023 if three conditions are met: a price point below $1,000 for all the necessary hardware; truly mobile technology; and content that can be monetized across 100,000,000 devices, at minimum. Continue reading Unity CEO Reframes XR Discussion, Re-Energizes the Flock

John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney. Continue reading Unity Warns VR Forecasters “Wrong,” Sets Course Correction

Electronic Arts chief exec John Riccitiello is set to resign in the wake of the videogame company’s disappointing earnings and stock figures. EA announced that Larry Probst, current EA chairman and former CEO, would serve as executive chairman while the board searches for a replacement for Riccitiello. In a letter to his employees, Riccitiello took responsibility for the “shortcomings” in EA’s recent results. Continue reading Game News: Electronic Arts CEO Riccitiello to Step Down

Electronic Arts has created a new system that allows players to follow a single entity across multiple platforms including Xbox 360, PlayStation 3, iPhone, Facebook, and EA’s online gaming service, Origin. CEO John Riccitiello hopes the move will help the traditional retail game company transition to a multiplatform digital games entity. The move will also help EA track user habits and better shape future business models and strategies. Continue reading Electronic Arts: New Single Entity Gaming Across Platforms