Nielsen will begin measuring the performance of Lionsgate‘s MovieSphere channel (available on 18 streaming platforms), making it the first major FAST service to get a deep dive regularly disseminated to clients by the analytics firm. Nielsen also collects data from Roku, Peacock, Pluto and Tubi, compiling them as part of the macro view in its monthly trends report “The Gauge.” Detailed MovieSphere data will now be collected and distributed to Nielsen’s ad buyer clients along with the material they receive for traditional networks. Lionsgate launched MovieSphere in 2020, serving-up free movies in AVOD and linear formats. Continue reading MovieSphere Is First Major FAST Channel Measured by Nielsen

Lionsgate announced it has agreed to acquire premium cable network Starz for $4.4 billion in cash and stock. Starz president and CEO Chris Albrecht, who just signed a new contract that runs through 2020, is expected to continue running Starz. It is not clear if the deal would have any impact on Lionsgate’s stake in Epix, which the company owns with Viacom and MGM, and serves as the pay TV home to Lionsgate films. The deal will bring 17 Starz- and Encore-branded channels and Anchor Bay Entertainment video distribution to Lionsgate. Continue reading Lionsgate to Purchase Premium Channel Starz for $4.4 Billion

“Hunger Games,” “Divergent” and “Twilight” are Lions Gate Entertainment hits now morphing into theme park attractions in the U.S., U.K., China and the United Arab Emirates. Two theme parks near Atlanta and Macau, built by different companies, will host a “Hunger Games” stage show already slated to be performed in London and as part of a Lionsgate zone in a $3 billion entertainment complex being built in the United Arab Emirates. Meanwhile, 20th Century Fox announced yesterday that it plans to open a theme park in Dubai in 2018 that features Fox movies and TV shows such as “Aliens,” “Ice Age,” “The Simpsons” and “Sons of Anarchy.” Continue reading Lionsgate and Fox to Mold Movies into Theme Park Attractions