Altman Vilandrie & Company director Jonathan Hurd presided over a panel at CES on how TV has evolved and will continue to change. Viacom’s Stefanie Schwartz noted that her company is making “hours of original content to drive viewership and engagement on all the social platforms.” “We’re experimenting with all kinds of formats and seeing what works,” she said. MAGNA North America president David Cohen said his company is doubling down on OTT. “We’re looking to think about where to put the dollars as consumers migrate,” he said. Continue reading CES Panel: Defining TV Across Primetime and Multi-Platforms

A Digital Hollywood panel on the “multi-screen OTT experience” took a look at the entire ecosystem in a conversation led by Altman Vilandrie & Company director Jonathan Hurd. “A year ago, the multi-screen experience would have meant something different than today,” he said. “This year, we’ve had a big disruption with the Virtual MVPD (Multichannel Video Programming Distributor) model, including Sling TV, PlayStation Vue and, soon, the introduction of a similar service from Hulu. Where are the pain points for consumers?” Continue reading Leaders Discuss Multi-Screen Experience and Future of OTT