When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms

In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

According to a group of game experts, 5G will likely skyrocket the reach and power of mobile games. IQ Labs founder Julian Mitchell moderated a conversation with Activision Blizzard vice president Jonathan Stringfield, Niantic director of product management Tom Emrich and THNDR Games chief executive Desiree Dickerson on the current and future prospects of mobile gaming. Emrich pointed to Niantic’s Campfire that gives players a place to connect. “The industry outside gaming has embraced it as the new social network,” he said. “Games are more than games — they’re synonymous with the metaverse.” Continue reading CES: Mobile Game Execs Talk About Impact of Emerging 5G