Jordan Archives - ETCentric

New VR Content Shows the Future of News and Documentaries

By Meghan Coyle
January 29, 2015

Virtual reality is poised as the next revolution in storytelling, and the creators of VR content are not picking the easy stories. For example, Vice News is using VR to cover the New York Million March, a demonstration in which 25,000 people protested police violence. The United Nations’ campaign to raise awareness of vulnerable communities includes a VR film that follows the plight of 12-year-old Syrian refugee. Both the news report and the film are available on the VRSE platform, which makes such stories readily accessible. Continue reading New VR Content Shows the Future of News and Documentaries

CES: TV Binge Viewers Set New World Record at TiVo Booth

By Rob Scott
January 14, 2014

To leverage the growing trend of binge-viewing and promote its DVR services, TiVo sponsored an attempt by three men to break the world record for continuous TV watching. Las Vegas residents Chris Laughlin, Dan Jordan and Spencer Larson watched 87 straight hours of television through TiVo’s new Roamio DVR in a marathon viewing session at the company’s CES booth last week. The previous record was set by two Californians who watched more than 86 hours worth of “The Simpsons” in 2012. Continue reading CES: TV Binge Viewers Set New World Record at TiVo Booth

Google Aims to Attract Programmers with Glass Developer Kit

By Rob Scott
November 21, 2013

Google unveiled its Glass Development Kit (GDK) earlier this week at a Glass hackathon in San Francisco, inviting developers to create third party apps for its wearable technology. The company is looking to lure programmers with parts of Glass that were previously unavailable. Developers can now build Glass apps that work offline, in real time, and use the hardware accelerometer and GPS. Until now, developers were only able to work with the Mirror API. Continue reading Google Aims to Attract Programmers with Glass Developer Kit

Professional Editor Offers a Different Slant on the Future of FCP X

By Rob Scott
September 14, 2011

“CSI: Miami” editor and creator of 2-pop FCP informational site, Lawrence Jordan A.C.E., provides an alternative analysis of Apple’s much maligned Final Cut Pro X release.
In his recent Editors Guild Magazine article, Jordan discusses the history of FCP emerging as an affordable alternative to Avid, the unveiling of FCP X at the SuperMeet in Las Vegas, the subsequent negative backlash and comparisons to iMovie, Apple’s response to the debacle, and a refreshingly optimistic view of FCP’s future.
“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” he writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators — people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
Jordan concludes on a promising note: “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users. I guess we will just all have to wait and see.”