Google is re-evaluating its privacy standards with a new open source tool that is designed to maintain confidentiality among participants being evaluated in heavy data sets. The ongoing project, known as RAPPOR, stems from a 1960’s technique that disrupts the correlation between a given data point and the individual behind that data point. The project is set to preserve the privacy and identity of the individual that is often vulnerable in the hands of companies today. Continue reading Google Experiments with New Approach to Individual Privacy