Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

Streaming giant Netflix has plans to open an e-commerce shop to sell branded goods tied to its many popular shows. The effort is led by Netflix vice president of consumer products Josh Simon, who held a similar position at Nike. Thus far, Simon has grown his team to 60 people (from 20) and inked deals with Amazon, Sephora, Target and Walmart to sell beauty kits, clothes, toys and other products related to its series and films. The online store — which Simon dubs a “boutique” — was created with e-commerce tech company Shopify. Continue reading Netflix to Launch Online Shop for Show-Branded Merchandise