Delicious Founder Launches Jig to Target Precise Social Connections
By Rob Scott
September 7, 2011
September 7, 2011
- Joshua Schachter, founder of social bookmarking tool Delicious, recently launched a new social media project. “Jig” is a network that Schachter describes as a hub or marketplace for social transactions.
- “He said he feels that other social Web services focus too much attention on popular people and topics — rather than more precise, meaningful and useful connections between people,” reports The Wall Street Journal.
- The site puts a practical spin on the social-Q-and-A model, with users posting specific problems and soliciting answers from their targeted social graph.
- At Jig.com users simply complete the “I need” query in order to start the process. For example, I need a lawyer, I need to lose weight, I need a car rental in Mexico, etc. Once your query has been entered, you have the option of filling in fields for Location and Details.