Apple announced that it has been underestimating the number of readers using the Apple News app to read news from more than 100 publishing partners. The company is working on fixing the problem, but for now, neither the publishing partners nor Apple know how popular the app has become. Publishers need an accurate number to manage their advertising strategies. Executives at the publishing partners have been underwhelmed by the reported traffic from the Apple News app so far. Continue reading Apple News App Glitch Causes Underreporting of Readership