Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs

It’s not just Europe that’s battening down the privacy hatches with the recently activated General Data Protection Regulation (GDPR). California voters in November will likely be able to weigh in on the California Consumer Privacy Act of 2018, an initiative that would provide the state one of the broadest online privacy laws in the country. One of this initiative’s most significant backers is San Francisco real estate mogul Alastair Mactaggart, who put more than $2 million of his own money into getting it on the ballot. Continue reading California Data Privacy Measure Is Likely to Impact the Nation