It’s common for ticket resellers to use screenshots and photocopies of real tickets to sell in bunches to unknowing ticket buyers. To combat this fraud, Ticketmaster will start using a new technology called SafeTix, which is tied to a ticket holder’s mobile device via an encrypted barcode that refreshes every few seconds. Additionally, SafeTix supports NFC technology that allows fans to enter venues using a “tap and go” experience, and users will soon be able to use SafeTix via Apple Wallet on their iPhones and Apple Watches.

Continue reading Ticketmaster Combats Ticket Fraud with New SafeTix Tech

Ticketmaster has partnered with LISNR, a data-over-audio company, to use an ultrasonic sound technology on users’ smartphones to admit them to live events and track their movements. The technology, dubbed “smart tones,” transmits information between devices, and was recently used by Jaguar Land Rover so that mobile devices in different vehicles could communicate with one another. Ticketmaster is launching a new e-ticketing system called Presence, powered by LISNR tech, that it hopes will reduce entry wait times at live events. Continue reading Ticketmaster Teams With LISNR For Smart Tone Technology