C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

Through an update to the Roku Direct Publisher Platform this week, Roku introduced new tools designed to make it easier for publishers to deliver streaming video content via Roku media players without the need to write any code. Creators merely go through a few steps in order to create a video feed and make their channel go live on Roku. The platform is also supported by Brightcove, JW Player, Kaltura and Ooyala. Roku, which currently touts more than 10 million monthly active users, is expanding its advertising options by offering to address video ad sales for publishers. Continue reading Roku Makes it Simpler for Publishers to Offer Video Channels