Through an update to the Roku Direct Publisher Platform this week, Roku introduced new tools designed to make it easier for publishers to deliver streaming video content via Roku media players without the need to write any code. Creators merely go through a few steps in order to create a video feed and make their channel go live on Roku. The platform is also supported by Brightcove, JW Player, Kaltura and Ooyala. Roku, which currently touts more than 10 million monthly active users, is expanding its advertising options by offering to address video ad sales for publishers. Continue reading Roku Makes it Simpler for Publishers to Offer Video Channels

Video technology provider Kaltura has announced its partnership with Microsoft’s cloud computing platform Azure to offer a new scalable, end-to-end OTT platform. Kaltura has integrated with Azure to encode, store and deliver OTT TV content via the cloud. According to the company release: “Microsoft Azure enables operators and media companies to leverage Kaltura OTT TV to launch OTT services while quickly scaling, with pay-as-you-go services. Microsoft is committed to protecting subscriber data, enhancing control of premium content and privacy.” Continue reading Kaltura to Offer Cloud-Based TV Services on Microsoft Azure

Sesame Workshop, the maker of the long-running children’s television show “Sesame Street,” has launched an exclusive, standalone video subscription service. For $4 per month or $30 per year, subscribers will have access to hundreds of ad-free episodes, including shorter 30-minute episodes that have never been seen in the U.S. before. The interface with its simple and colorful buttons was designed especially for kids. Children can watch Sesame Go via the Web, tablets or smartphones. Continue reading Sesame Street Unveils Sesame Go Video Subscription Service