RealD is launching a new large format brand, LUXE: A RealD Experience, with hopes of becoming the standard for premium 2D and 3D cinemas across Europe. The cinema technology company presented its LUXE initiative to exhibitors at CineEurope in Barcelona on Monday. The new packaging of LUXE technology standards for screen size, brightness, sound and seating could become a competitor to large format exhibitor IMAX. Continue reading CineEurope 2013: RealD Rolls Out LUXE Large Format Plans