Goldman Sachs recently reported that TV ratings have dropped by 50 percent over the last ten years, “the sharpest pace on record.” Ratings in the coveted 18-to-49-year-old demographic fell by 17 percent last winter compared with the previous year. Since 2004, studies have suggested that TV viewing would be one of the first leisure activities to be impacted by the Internet. However, while TV remains the dominant medium, digital natives are also turning to new forms of entertainment. Continue reading Will Tumblr and Twitter Define the Future of Television?