Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

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In a multi-channel, multi-device and multi-platform world, any given network finds it increasingly difficult to differentiate itself from the others. Good programming isn’t enough when so many outlets are producing so many quality shows. This was the dilemma that panelists wrestled with in a conversation on “Hollywood Media: Platforms and Brands.” One clear message was that a younger generation doesn’t make distinctions among screens, as long as they are getting the content they want. Continue reading Media Networks Look at Platforms, Brands, Game-Changers