By
Debra KaufmanMarch 1, 2021
Since launching in 2006, popular social service Twitter has remained largely unchanged. The company is now planning a wide-ranging series of new products with the goal of attracting new users. They include ephemeral content, an audio chat service, a newsletter platform, moderation tools and, most recently, new options to pay for exclusive content from some users and to launch communities for specific interests. By 2023, the company hopes to double its user base from its 2019 level and its revenue from 2020 levels. Continue reading Twitter Innovates to Lure New Users, Double Revenue by 2023
By
Debra KaufmanNovember 19, 2020
Twitter is launching Fleets, a feature that allows users to post photos or text that will disappear after 24 hours. Snapchat pioneered the ephemeral post, followed by Instagram and Facebook. Rollout of the Stories-like feature is moving forward, but has been scaled back as Twitter addresses “some performance and stability problems.” The platform’s “global town square” continues to be its “marquee product” but, said Twitter director of design Joshua Harris, the Fleets feature creates a space with less pressure for users who lurk but don’t post. The company is also testing Spaces, a new audio feature similar to Clubhouse, a startup that debuted earlier this year. Continue reading Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio
By
Debra KaufmanOctober 13, 2020
In advance of the U.S. presidential election, Twitter will temporarily change some of its basic features as well as the site’s look on October 20. Users will get a timeout before they can retweet a post from another account and if a user tries to share content flagged as false, a notice will warn them that Twitter designated the content as inaccurate. Twitter will also “add a label” to any claims of election victory until it is called by election authorities. Twitter hasn’t accepted political advertisements for a year. Continue reading Twitter Makes Changes to Help Curb Election Disinformation
By
Debra KaufmanJune 10, 2020
Tech blogger and app researcher Jane Manchun Wong discovered that Twitter is developing a new verification service. The original 2016 service placed a blue-and-white checkmark next to a verified personal account, brand or company. The service was halted in 2017 after it verified an account of Jason Kessler, an organizer of the Unite the Right rally in Charlottesville, Virginia. According to Twitter co-founder and chief executive Jack Dorsey, the company planned to expand the service in 2018 but didn’t have the bandwidth to do so. Continue reading Twitter Is Developing a New, Transparent Verification System
By
Debra KaufmanDecember 23, 2016
With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine
By
Debra KaufmanNovember 8, 2016
Imitation is the sincerest form of flattery it’s said, and that’s what’s going on among social media platforms. Facebook’s WhatsApp is experimenting with a Status feature that is basically a photocopy of Snapchat Stories, sharing photos, videos and emoji. Elsewhere, Periscope is copying both Facebook and Snapchat, by offering its own animated augmented reality selfie masks. The first ones offered, which allow the user to look like Hillary Clinton or Donald Trump, have been available throughout the duration of the election. Continue reading Facebook Borrows From Snapchat, Periscope Adds AR Masks
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Debra KaufmanOctober 17, 2016
Twitter is unveiling Periscope Producer, a new feature that gives video creators a URL that they can stream to from professional gear, including cameras, editing systems, satellite trucks, VR headsets, drones, games, desktop streaming software and, eventually, 360 cameras. With its new capabilities, Periscope Producer, currently an iOS app, directly competes with Facebook’s Live API, which newsrooms, Web celebrities and others have been using to livestream content to mobile and Internet audiences. Continue reading Twitter Rolls Out Periscope Producer, Takes On Facebook Live
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Debra KaufmanMay 11, 2016
Twitter, which owns Periscope, is about to debut a way to search via title or topic through the app’s more than 100 years of live video, also offering a list of suggested topics to search. Having launched a year ago, Periscope has accumulated more than 200 million broadcasts — but no way to search them until now. The search function also gives users a list of live streams by people they follow, and allows users to follow videos from a given region. Also new are drone integration and an ability to save live streams. Continue reading Periscope Adds Drone Integration and Ability to Search Video
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Debra KaufmanMarch 8, 2016
Just as Facebook and Twitter are doubling down on livestreaming video, Meerkat, the startup whose livestreaming app was a hit at last year’s SXSW Festival in Austin, is changing course. Chief executive Ben Rubin, who began to realize over a year ago that livestreaming wouldn’t produce the results to succeed, emailed the company’s 48 investors to explain the company’s pivot from mobile broadcast video towards video social networking. Most of the investors, he says, are supportive of the shift. Continue reading Meerkat Shifting From Livestreaming to Video Social Network
By
Debra KaufmanAugust 14, 2015
Facebook is about to become a bigger competitor to Twitter-owned Periscope as it begins to offer wider access to the VIP-only Facebook app Mentions and Facebook Live. Up until now, Facebook Live — which allows a broadcaster to start a live video stream immediately, which users can watch in real-time and comment on — has only been available to a handful of high-profile individuals. Previously, Facebook has been circumspect when asked about when more people would have access to Live, which launched on August 4. Continue reading Facebook Live Broadcasting to Open Soon for Verified Profiles
By
Debra KaufmanJuly 7, 2015
Periscope both was and was not at Wimbledon this year. The tournament’s digital content team used Twitter’s live video broadcasting app to take fans on a Roger Federer-led walking tour of the facility. Federer also anchored Wimbledon’s Periscope feed of the matches at the All England Lawn Tennis Club. But Wimbledon simultaneously banned attendees from using the live-streaming app in the stands. Periscope CEO Kayvon Beykpour wasn’t fazed by the seemingly contradictory move. “Their motivation is preserving the sanctity of play,” he said. Continue reading Periscope Streams Wimbledon But Is Banned at Tournament
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Meghan CoyleMay 7, 2015
Periscope is trying to repair its relationship with television broadcasters after some users illegally live streamed the Floyd Mayweather-Manny Pacquiao boxing match. The company says it was better prepared to handle takedown requests after the piracy issues involving “Game of Thrones.” Because Twitter owns Periscope, the live streaming app needs to maintain a good relationship with broadcasters. Meanwhile, the U.S. Open golf tournament will not allow live streaming from Periscope or Meerkat. Continue reading Twitter’s Periscope Hopes It Can Coexist with TV Broadcasters