YouTube Partners with Shopify in Latest E-Commerce Push

YouTube has partnered with Shopify so creators and merchants can showcase products across both platforms. Eligible creators can now link their Shopify store to their YouTube channel and leverage Shopify’s real-time inventory syncing. Additionally, U.S. creators can enable onsite checkout, allowing visitors to complete purchases without leaving YouTube. Implementation is accessible through the Shopping tab in YouTube Studio. In addition, beginning next week YouTube will add shopping to its Explore tab, featuring goods from the U.S., Brazil and India, with additional countries to roll out later this year. Continue reading YouTube Partners with Shopify in Latest E-Commerce Push