During his CES presentation, Sony president and CEO Kazuo Hirai revealed plans for the company’s future, including an emphasis on creating personal experiences for customers, generating sustainable growth for the Sony brand through continued innovation, and developing new products as “objects of desire.” “When you experience one of our products, interact with one of them, we want to generate an emotional response,” he explained. Hirai recognized Mike Fasulo, president/COO of Sony North America, for his “incredible efforts in this pursuit,” and announced the company’s new 4K OLED offerings, new 4K Bravias and Android TV OS. Continue reading Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

At his MIPCOM TV keynote, Sony president/chief executive Kazuo Hirai talked about the importance of virtual reality to the company, singling out its PlayStation VR headset; director Ang Lee’s “Billy Lynn’s Long Halftime Walk,” which was shot in 3D 4K at 120 frames per second; and VR experiences tied to its movies, including “Ghostbusters,” “The Walk” and “Goosebumps.” Kando, the Japanese concept of stimulating emotional response in people, says Hirai, is at the center of what Sony wants to create in all its work. Continue reading Sony Doubles Down on VR with ‘Billy Lynn’ and PlayStation VR

During the Sony keynote at CES, CEO Kazuo Hirai announced that the PlayStation 4 console system — which he suggests, “sets the benchmark in collaboration, artistry, imagery and design” — sold more than 5.7 million units over the holidays for a total of 35.9 million units since the console’s launch. PlayStation VR goggles will ship the first half of 2016, reportedly in the $300 range. Sony Electronics president and COO Mike Fasulo took the stage to announce “Ultra,” the company’s new video app that enables users to purchase and stream 4K movies on Sony’s Android TVs. Sony also unveiled a range of new cameras, 4K TVs, audio products and more. Continue reading Sony Announces 4K Video Storefront, Array of New Products

Sony launched First Flight, a crowdfunding platform/online store for its employees’ projects seeking outside funding. In the company’s Creative Lounge, employees and outsiders can develop pitches and construct prototype products. Some of these nascent projects have been presented to senior Sony executives, and Sony CEO Kazuo Hirai has given the Seed Acceleration Project (SAP) a relatively large amount of autonomy. Among the more developed products is the HUIS programmable universal remote. Continue reading Sony Launches Crowdfunding Platform for Employee Projects

A group of Sony engineers have launched a platform called MESH (Make, Experience and Share) that allows people to create “smart projects” with the simplicity of a tablet and small wireless tags. The MESH group presented its DIY kit at CES this week alongside other startups in Eureka Park. The platform uses four Bluetooth-enabled devices that can be programmed using a simple drag-and-drop system on a tablet to remotely water plants, activate lights and sound, and handle a variety of creative applications. Continue reading CES: Sony Tablet Platform MESH to Simplify Smart Projects

Sony revealed that a team of its engineers is behind the development of an e-paper watch that appeared on an Internet crowdfunding site in September. The entire device, called the FES Watch, is made with electronic paper and can change its appearance based on a user’s gesture or at the click of the tiny side button. The device is not designed to be a smartwatch, but rather a stylish fashion accessory. Sony is also developing bowties and other e-paper products. Continue reading Sony is the Company Behind Crowdfunded E-Paper FES Watch

The National Academy of Television Arts & Sciences announced recipients of the 66th Annual Technology and Engineering Emmy Awards, which will be presented at January’s Consumer Electronics Show in Las Vegas for the ninth consecutive year. Apple, Microsoft, Roku, Sony and TiVo will be recognized for television enhancement devices. HBO and Netflix will receive awards for second screen navigation. Kazuo Hirai, president and CEO of Sony Corporation will receive the Lifetime Achievement Award. Continue reading NATAS Announces 66th Tech Emmys, To Be Presented at CES

Sir Howard Stringer, chairman and former CEO of Sony, announced that he will retire this year. It is anticipated that Stringer will formally stand down at the company’s annual shareholder meeting in June. The Welsh-born businessman served as Sony’s CEO from 2005 to 2012 and has been with the company for 15 years. Last year, he handed over the chief executive role to Kazuo Hirai, the former head of Sony’s video games unit. Continue reading Howard Stringer to Step Down as Sony Chairman in June