TikTok’s “What’s Next Report 2024,” its fourth annual trends forecast, aims to “arm marketers” with knowledge of the social platform community’s favorites “to shape the year ahead.” Curiosity was the No. 1 “trend force,” with users attesting TikTok “introduces them to new topics.” Unconventional storytelling (which TikTok calls “Storytelling Unhinged”) was the No. 2 trend, with creators employing unusual brand engagement techniques to keep viewers watching “past the first few seconds.” A makeup video viewed half a billion times, animal clips, ASMR with fried chicken and Selena Gomez touting her skincare routine were among TikTok videos most-viewed by U.S. audiences. Continue reading Discovery, ‘Unhinged’ Storytelling Top TikTok Trends of 2023