Anheuser-Busch, AT&T, Kellogg, Bayer and Nestle are a few of the advertisers using blockchain to dig deeper into the economics of online advertising. With blockchain, they can learn if real people or bots are viewing their ads and how much of their digital ad spending is going to middlemen. Blockchain, touted as a secure and transparent way to keep transaction records, is booming, and now the advertising world — rife with less-than-transparent dealings — hopes that blockchain can help cut down on wasted dollars. Continue reading Major Advertisers Use Blockchain to Trim Digital Ad Spending

Social media platforms that placed ads on pages espousing extremism and hate have vowed to take steps against this, but the brands involved, from AT&T to Kellogg, are also getting flak for appearing on the sites and inadvertently funding the purveyors of fake news and hate speech. That has happened because brands now depend on automated ad technology to reach targeted demographics, but they are now re-evaluating that strategy; Unilever is considering leaving YouTube and Facebook unless they gain control of the situation. Continue reading Brands Pressure Platforms to Resolve Hate, Fake News Issue

Major U.S. corporations are beginning to see acquisitions of startups as a way to purchase rather than develop new technologies, a major turnaround from many decades of avoiding Silicon Valley. Until recently, established manufacturers preferred to build their own new products or buy other deep-rooted companies. Then, in 2015, Ford Motor Company bought Chariot, a crowd-sourced commuter-shuttle startup for $65 million, signaling a change in strategy, not just among auto-manufacturers, on how to move into future technologies. Continue reading Established Companies Look to Startups for New Tech Growth

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts

Yahoo is making deals yet again to expand its video content in an effort to compete with Google’s YouTube, Hulu, Netflix and Amazon. This time, Yahoo will make a foray into original programming by commissioning two original TV-length comedy series. The shows will be available to stream online from Yahoo Screen in early 2015. In addition, Yahoo struck a deal with Live Nation Entertainment to start streaming one live concert per day starting in July. Continue reading New Yahoo Video Offerings: Comedy Series and Daily Concerts

Cinema sound and related standards were hot topics at last week’s CinemaCon conference in Las Vegas. Industry leaders discussed the promise of immersive sound to extend the theatrical experience into one that cannot be duplicated in the home. They also addressed the issue of developing how to create and distribute mixes for the new types of sound systems that are soon going to show up in theaters. The proposal of an open format approach was debated. Continue reading Immersive Sound Standards Debated at CinemaCon Event