In the wake of widespread discontent with the Nielsen national television ratings service, NBCUniversal issued a request for proposals to 50 media companies on August 2 to create a “new measurement ecosystem for us that reflects the future.” The media giant said it is working to assemble “a full suite of interoperable measurement solutions that are as advanced, diverse, easy-to-use, and multi-platform as the ways people watch content.” Earlier this month, Nielsen asked to suspend accreditation of its national service. Continue reading NBCU Proposes It Is Time to Develop a New Ratings Service

Roku has inked a multi-year deal whereby data from Roku’s platform will be incorporated in the upcoming Nielsen ONE cross-media measurement product and Roku will acquire Nielsen’s Advanced Video Advertising (NAV) business, which will enable it to offer a fully addressable advertising solution for TV programmers. Under the terms of the deal, Roku will have Nielsen’s video automatic content recognition (ACR) technology and its dynamic ad insertion (DAI) system, allowing it to offer targeted, household-level advertisements. Continue reading Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Nielsen is introducing “smart TV viewership data from Gracenote,” reports TechCrunch, so that “advertisers using the Nielsen Marketing Cloud will be able to take advantage of detailed, real-time information about who was watching what.” Nielsen exec Kelly Abcarian said the goal is to deliver “person-level television data” to digital marketing and “bring the scale to a whole new level.” This will enable advertisers to target consumers who watched a TV spot by following up with a direct response mobile ad. Nielsen has expanded its ad targeting and digital ad business efforts with the purchase of eXelate in 2015 and Gracenote earlier this year. Gracenote’s Video Automatic Content Recognition tech can be found in 27 million smart TVs today. Continue reading Nielsen Expands Marketing Cloud With Gracenote’s TV Data