Measurement is emerging as a major issue to be addressed at this year’s advertising sales presentations known as the TV Upfronts, taking place this month in New York City. Companies slated to present range from established players like NBCUniversal, hosting May 15 at Radio City Music Hall, to Netflix, which joins the heavyweights with a May 17 event at the Paris Theater. An increased emphasis on streaming platforms, which allow specific measurements rather than the panel extrapolations that have been the norm in the broadcast era, has shifted the focus to the analytics firms that quantify consumer viewing and identify patterns. Continue reading TV Upfronts to Contend with Analytics Upended by Streaming