To help chart the course of our AI-driven future, the Entertainment Technology Center at the University of Southern California will hold its inaugural Synthetic Media Summit this Thursday, June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. In-person seating is limited, and remote attendance is available at a reduced cost. Tickets can be purchased via Eventbrite, for $175 and $50, respectively (plus tax). Enter the discount code ETCSMS15 for 15 percent off in-person attendance. Continue reading Last Chance to Register for the ETC Synthetic Media Summit

The Entertainment Technology Center at the University of Southern California (ETC@USC) is pleased to announce the addition of the RoninX Foundation to its executive board. The Japan-based foundation is pursuing a camera metadata interoperability standard and a new 8K streaming protocol for innovative use cases for the open multiverse. The RoninX Foundation is guided by its community of camera manufacturers, storage providers, Internet service providers, infrastructure providers, 5G operators and studios. Continue reading ETC@USC Announces RoninX Foundation as Board Member

ETC@USC teamed with Charisma.ai, Digital Domain, Fable Studio and Write Brothers, Inc. to publish a white paper on an innovative character definition tool that enables casting audience members within a story. The goal is to help construct new immersive experiences across different narrative formats using a variety of authoring systems. The proposal features a Universal Character Model (UCM) that houses all motivations, goals and methods of any specific character in order to create consistent behavior within the fluid context of interactive and dynamic stories. The white paper is now available to the creative community. Continue reading Universal Character Model Detailed in Latest ETC White Paper

During the seventh installment of ETC@USC’s Executive Coffee with… series, Vubiquity CEO Darcy Antonellis posed an intriguing question for USC students: “If you were asked to create the educational system of the future, what would learning look like for college-age students or post-grads such as yourself?” Graduate and undergraduate students from the USC School of Cinematic Arts and the Iovine and Young Academy participated in this lively November 4 discussion. Students expressed interest in online schedules, networking meet-ups, collaboration and support, the technology gap, group-based learning and more. Continue reading ETC Executive Coffee: A Talk with Vubiquity’s Darcy Antonellis

The Entertainment Technology Center’s newsletter covering new and ongoing projects over the course of the past fall quarter is now online. Among the key announcements: finalists are revealed for ETC’s Fall Immersive Media Challenge; coverage of ETC’s video series from its 5th annual virtual conference, vETC; an update on the Adaptive Production project, whose Archiving and Blockchain subcommittees published white papers on fixity and Consortium Shared Identity, respectively; highlights of ETCentric journalist Debra Kaufman’s reception of an ICG award; director of immersive media Phil Lelyveld’s interview at the Canadian Film Centre; a feature of new member company RWS Moravia; following up with a USC and ETC alumnus, Universal Pictures’ Lindsey Townley; and the announcement of a new USC School of Cinematic Arts course, “Hacking for Hollywood,” involving ETC CEO Ken Williams. Continue reading ETC’s Latest Quarterly Newsletter Is Now Available Online

The Entertainment Technology Center’s latest newsletter is currently posted online with updates to new and ongoing projects. Among the key announcements: ETC recently held its Studio Technology Leaders Dinner at USC’s Town & Gown. During the event, Ken Williams announced that Michael Wise of Universal has been named the new ETC Executive Board chairman. Additionally, ETC presented Leon Silverman of Netflix with the Bob Lambert Technology Leadership award. ETC selected four projects to continue with the development phase of its inaugural Immersive Media Challenge, and during a recent All Members Meeting, USC students discussed their opinions about media consumption. Visit the newsletter to read more about these topics and updates to ETC projects involving 5G, AI, adaptive production, quantum computing, archiving and preservation, production in the cloud, and more. Continue reading ETC’s Spring/Summer Newsletter Is Now Available Online

The Entertainment Technology Center @ the University of Southern California (ETC) held its 8th annual Studio Technology Leaders Dinner this week, which coincided with the 26th anniversary of ETC’s founding. Executive director & CEO Ken Williams noted that the event, which was underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, would honor industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and feature a panel to examine some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Continue reading Hollywood Technology Execs Gather at Annual ETC Dinner

At its annual Studio Technology Leaders Dinner last night, The Entertainment Technology Center @ the University of Southern California (ETC) announced that Universal Filmed Entertainment Group CTO Michael Wise has been named the new chairman of ETC’s executive board of directors. ETC executive director & CEO Ken Williams opened the evening by introducing and congratulating Wise on his new leadership position on the board. Williams also took a moment to thank the outgoing chair and former CTO of 20th Century Fox Film Corporation, Hanno Basse, who has served as ETC’s executive board chair since December 2016. Continue reading Universal’s Michael Wise Named Chair of ETC@USC Board

On June 26th at USC’s Town & Gown, ETC@USC convened its annual dinner with studio technology leaders that celebrated the think tank’s 25th anniversary, and honored Dean Elizabeth Daley with the Bob Lambert Technology Leadership Award. The event was presented by Western Digital, with supporting sponsors Equinix and Salesforce, and featured a panel discussion with the technology leaders of 20th Century Fox, Marvel Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Continue reading ETC Celebrates 25th Anniversary With Studio Tech Leaders

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  Continue reading Spencer Stephens Honored With ETC Tech Leadership Award

On November 11, the Entertainment Technology Center @ USC brought together 89 people working on augmented reality from 56 companies and organizations to share ideas and build community. ETC published a report that summarizes the information shared by the participants (available online as a PDF). The ETC is planning to produce a much larger AR event in the spring with many more attendees participating in moderated discussions as well as a large demo area. Please email us at Events@etcusc.org if your company would be interested in participating in the enhanced program effort through sponsorship and product demonstration. Continue reading ETC Publishes Report on AR Salon, Announces Spring Event

As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

The winners of the inaugural Best of SPROCKIT Awards have been announced at the NAB Show in Las Vegas. Five out of 30 startups showcased by SPROCKIT were chosen through voting by the trade show’s attendees. The winning companies were Fluendo (video analysis and multimedia), Psychability (big data and analytics for TV), Yottio (real-time video streaming and trafficking), ScoreStream (crowd-sourced sports information and chat), and Unruly (video ad distribution in native formats across the Open Web). Continue reading NAB 2015: Five Startups Win Best of SPROCKIT Awards in Vegas

ETC@USC Executive Director and CEO Ken Williams addressed the topic of advanced media technology for the home when he spoke at the NAB Futures Conference last Fall. As part of ETCentric‘s member exclusive features, we are pleased to present the perspectives Ken articulated to broadcasting leaders and technology innovators at the invitation-only event where attendees openly discussed the future of broadcasting and explored how businesses will thrive in this era of digital disruption. (Statistics cited reflect the timeframe in which the talk was given.) Continue reading EXCLUSIVE: Ken Williams on Advanced Media Tech for the Home

The Visual Effects Society (VES), the industry’s professional honorary society, released “The State of the Global VFX Industry 2013,” a comprehensive strategic analysis of the business drivers impacting all sectors of the VFX industry working in film production and presentation of solutions to mitigate instability. Initial recommendations focus on improving business and financial management acumen among artists and facilities management through training programs and new standards and practices. Continue reading VES Publishes Analysis: The State of the Global VFX Industry