Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Walmart has surpassed online retail giant Amazon in sales growth for the first time in a decade. Global online sales for Walmart rose by 30 percent in 2013 to $10 billion, while Amazon experienced 20 percent sales growth. However, Amazon’s $67.8 billion in online sales are more than six times Walmart’s sales, and Amazon sold more last year than its next 10 largest competitors. To better compete with Amazon, Walmart is investing significantly in e-commerce. Continue reading Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

Innovid, a Sequoia-backed video ad company, announced that it is working with Cisco to bring advertisements to smartphones and tablets based on TV shows that viewers are watching during a specific moment. Cisco is able to do this by working with cable companies to analyze a TV show’s content, and pull keywords from that content, and show ads in the providers’ apps that are relevant to those keywords. While no cable partnerships have been announced, the companies are showing the tech at CES. Continue reading Innovid and Cisco Team Up to Deliver Ads to Second Screens

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Hshtags is a new search engine from developer Kim Goulbourne that is designed to help users easily navigate the mass onslaught of hashtags, which have become a nearly ubiquitous utility of the social Web. The universal hashtag search client, launched in September, provides access to all the content posted with a specific hashtag from an array of social platforms including Facebook, Flickr, Instagram, Tumblr, Twitter, Vimeo and YouTube (support for Vine and Google+ is expected soon). Continue reading Hshtags Search Engine: The Google Search of Social Media

Blippex is a newcomer search engine that is essentially built by its users. The site takes users’ submissions in order to provide the data for search results. Its results are different from other popular search engines as it is anonymous and does not identify users. In contrast, Google’s search is not anonymous as its business is based on advertising, with much of it personal and targeted to the user. Blippex will have to prove it can rival the competition. Continue reading Blippex Hopes to Challenge Google with New Search Approach

Google announced that it is changing its search engine to handle more complex queries. This change has required one of the greatest modifications to the company’s search algorithm since 2000. Google will now focus on comprehending the meanings of searches as well as the relationships of words, as opposed to simply matching keywords. One reason for the change relates to the fact that users are asking longer and more complex questions. Continue reading Google Updates Search Engine to Handle Greater Complexity