Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Continue reading Nielsen: Streaming Reps 40 Percent Share of June TV Viewing

Audi-backed startup Holoride is bringing virtual reality entertainment to vehicles via a puck-like device it says consumers can integrate into any vehicle. The product, unveiled at CES 2023, marks a turning point for the company, which thus far has focused on B-to-B sales to automakers, although the company’s primary focus has been Audi vehicles. The suggested retail price on the consumer offering is $799 for a package that includes the device retrofit, an HTC Vive Flow headset, a safety strap and a one-year Holoride subscription. The Holoride retrofit is also available standalone for $199. Continue reading CES: Audi-Backed Startup Holoride Brings Motoverse to Cars

Following last year’s “invitation only” rollout, Amazon has released the Glow projector for kids in the U.S. The touch-sensitive 19-inch Glow image can be used for gameplay, arts, storytime and more. It also has an 8-inch LCD screen for video calls, making it a way “for little ones to enjoy hands-on activities while adults simultaneously — and remotely — join in the fun” using a free app for smartphones and tablets. The $300 price includes a 1-year Amazon Kids+ subscription featuring thousands of books, games and the ability to chat with popular Disney characters. Continue reading Amazon Glow on a Mission to Help Families Stay Connected

Taiwanese electronics company HTC has introduced a new Vive Guardian feature for its popular VR headset, the HTC Vive. The safeguard is designed to limit access to apps while children are cavorting in the metaverse, and experts say it’s a much needed step in an environment that thus far lacks kid profiles and parental safety settings. HTC, Meta Platforms and others suggest VR be used only by those over the age of 13, but at this point, it’s only a recommendation, and calls are already amplifying to put child safety measures in place. Continue reading HTC Adds Vive Guardian to Protect Kids in Volatile Metaverse

Apple has created new rules for kids apps in the App Store that will ban external analytics software and restrict the ability to sell advertisements. Considering the market dominance of the Apple App Store, developers of kids apps are worried that, starting next month when the rules go into effect, they will struggle to stay afloat. Apple said the new rules were in response to some children seeing inappropriate ads on apps and its aim to protect them from data trackers. Some privacy advocates have applauded the move. Continue reading Apple’s Rules For Kids Apps Will Impact Analytics and Ads

Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

Findaway launched its Playaway audio player in 2006, a device that came pre-loaded with one audiobook. Despite distribution deals with Borders and Barnes & Noble, the product failed to gain traction, likely due to the lack of customization options. However, since libraries are in the business of passing one item from person to person, the device had some appeal. Now the company is introducing its Playaway Launchpad, designed specifically for the children’s sections of libraries. The device comes pre-loaded with educational apps developed by app maker Fingerprint. Continue reading Findaway Launches Tablet Specifically Designed for Libraries

Once a top seeded player in the educational toys and games industry, LeapFrog is having trouble competing with app developers in today’s highly tech driven market for children’s toys. In 2011, it became one of the first companies to launch a successful tablet for kids, only to be pushed out of the market a few years later by the ubiquitous presence of the iPad and other tablets. Since then LeapFrog has had no choice but to drop prices on a device that once made up half its annual revenue. Continue reading LeapFrog Struggles in Tech Driven Market for Children’s Toys

Toy-making company Elemental Path unveiled the first connected smart toy to be powered by IBM’s Watson cognitive supercomputing system. A talking dinosaur is the first in the line of smart toys known as CogniToys. The dinosaur has speech recognition capabilities and it can have conversations with children, answering a wide range of their questions. Elemental Path’s Kickstarter campaign has already more than doubled its goal of raising $50,000 to start producing the smart toys. Continue reading Talking Smart Toys to Run on Watson Supercomputing System

To attract a new generation of young viewers, children’s television channel Nickelodeon is retooling its strategy to produce shows with the more media-savvy viewer in mind. This latest generation of kids has typically consumed more media on TV and YouTube by the age of 12 than their older brothers and sisters did, so re-runs of older content no longer keep them hooked. Nickelodeon is now filming outdoors, adding multi-episode plotlines, and adding fresh writing and acting talent. Continue reading Nickelodeon Shifts Direction to Draw Today’s Younger Viewers

Google has confirmed that it plans to develop kid-friendly versions of some of its more popular products next year. While Google has yet to release specific details about the initiative, many predict that Chrome and YouTube will be among those products redesigned for children 12 and younger. Google understands that kids are among those most active on the Internet, so it hopes to create Web-related products and services that are deemed appropriate for their use. Continue reading Google Plans Initiative to Build Products for Ages 12 and Under

Turner’s Cartoon Network launched an app last week that features 10- to 15-second clips of the cable channel’s animated shows. “Cartoon Network Anything” is targeting boys 6- to 11-years old, many of whom are shifting towards mobile media consumption. Cartoon Network designed the app to drive young viewers back to the TV with promotions for on-air properties in between the 15-second clips, games, polls, quizzes, trivia, and puzzles. The free app is available for iOS and Android. Continue reading Micro-Content: Cartoon Network Unveils Mobile App for Kids

In what could potentially become a controversial move, Google has plans to offer accounts to children under the age of 13 for the first time. Google services such as Gmail and YouTube do not currently offer accounts to kids (although kids can log on anonymously or pose as adults). Now Google is planning a new approach that encourages parents to open accounts for their children, and in the process control how they use Google services and the information that is collected about their kids. Continue reading Google Planning to Offer Accounts to a Younger Demographic

Last week, the FTC sued Amazon for allowing kids to make unauthorized in-app purchases from their parents’ smartphones. Like other tech giants, Amazon has settings to prevent kids’ accidental charges. When confirming the first in-app purchase, users can select a setting to require a password for future purchases from the Amazon App store. Apple has a similar policy, while Google offers an option to let users enter a password once to make purchases for the next 30 minutes. Continue reading The Purchasing Policies That Regulate Kids’ In-App Purchases

Lego is launching a new line of building block kits this summer that enable 7-to-12-year-old children to build a physical building and then see that building become a part of a virtual world in the corresponding smartphone app. The budding builder would construct a facade out of the 200-piece Lego Fusion set, and then use the app’s camera function to capture the creation and turn it into a building within the app’s game, such as a tycoon game or a racing game. Continue reading Lego Fusion Sets Combine Physical Blocks and Virtual Worlds