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Sales of Physical Toys Impacted by Rise of Tablets and Apps

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February 14, 2013

Jim Silver, editor in chief of timetoplaymag.com, estimates that more than 90 percent of the “so-called app toys that were trotted out last year sold poorly,” reports the Wall Street Journal. But toy companies are still trying to make it work, begging the question: “why have a hybrid, combining some aspect of a tablet with an actual physical toy or game, when a tablet alone will do?” Continue reading Sales of Physical Toys Impacted by Rise of Tablets and Apps

For the Cost of a Bicycle, Parents Can Purchase Kid-Friendly Tablets

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December 18, 2012

For around $200, parents can buy their kids child-appropriate tablet computers. According to The New York Times, children “understand that this single device is a million-channel TV, music collection, game machine, camera and e-book library, and a way to socialize with friends.” The article reviews 21 different kid-friendly tablets, including the $150 Android-powered Kurio 7, MEEP and Tabeo tablets. “The Nabi 2 costs a bit more ($200) but has a noticeably better screen,” suggests the article. “The Nabi Jr. ($100) is smaller and can double as a baby monitor.” Continue reading For the Cost of a Bicycle, Parents Can Purchase Kid-Friendly Tablets

FTC Mobile Apps for Kids Report Finds Little Progress in Privacy

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December 13, 2012
  • The Federal Trade Commission’s staff report, “Mobile Apps for Kids: Disclosures Still Not Making the Grade,” analyzes mobile applications aimed at children, and finds that little progress has been made since last year in terms of warning, or even informing, parents about the data collection in applications.
  • The report notes that the applications have interactive features and social media sharing that can send information on the children to advertising companies or analytics companies without seeking parental consent. Some applications do not even disclose the actions to parents, according to the report.
  • “While we think most companies have the best intentions when it comes to protecting kids’ privacy, we haven’t seen any progress when it comes to making sure parents have the information they need to make informed choices about apps for their kids,” said FTC Chairman Jon Leibowitz. “In fact, our study shows that kids’ apps siphon an alarming amount of information from mobile devices without disclosing this fact to parents.”
  • “All of the companies in the mobile app space, especially the gatekeepers of the app stores, need to do a better job,” he added. “We’ll do another survey in the future and we will expect to see improvement.”
  • The report, which examined disclosures within the app, disclosures on the promotion page in the app store, and at the app developer’s website, found “most apps failed to provide any information about the data collected through the app, let alone the type of data collected, the purpose of the collection, and who would obtain access to the data.”
  • “Even more troubling, the results showed that many of the apps shared certain information with third parties — such as device ID, geolocation, or phone number — without disclosing that fact to parents,” according to the report.

New Generation of Tablets for Kids Prepare for Battle this Holiday Season

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September 25, 2012
  • This upcoming holiday season will see more tablets for the “older-than-toddlers but not-quite-teenagers” demographic. The market was formally dominated by learning-based tablets aimed at toddlers.
  • Tablets like Lexibook, Kurio and Meep “are educational and entertainment devices, and they are targeting the 6-to-12-year-old demographic,” writes Forbes.
  • But will these youngsters want these tablets, or would they rather just have the real thing, like an iPad?
  • According to a Forrester Research survey of 4,750 U.S. adults, “29 percent of tablet users say they let their children older than six use their tablet.”
  • While Apple indisputably dominates the tablet market, the Toys”R”Us strategy is based on differentiating itself by being kid-specific. Toys”R”Us will sell a number of $149 Android tablets featuring seven-inch screens and wireless access — including its own Tabeo (pictured here).
  • “In the Forrester survey, 26 percent of parents said they’re concerned about their children accessing inappropriate content on their tablet,” explains the article. “On all of the kids’ tablets, however, parents can control the content children can access with a one-time setup and set limits on how long they can use it, something they can’t do on the iPad or Kindle.”
  • The kids’ tablets are also less delicate, built to withstand damage. But as Forbes points out, that won’t mean much unless the kids want them.

Safe Internet Coalition Established in Europe Aimed at Protecting Children

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December 5, 2011
  • Apple, Google, LG, Nintendo, Nokia, Samsung and Facebook are among 28 tech and media companies that are joining forces to “deliver a better Internet for our children,” reports TheNextWeb.
  • “The group was put together by the European Commission (EC) and the priority actions set out include making it easier to report harmful content, ensuring privacy settings are age-appropriate, and offering wider options for parental control,” according to TNW.
  • “This new coalition should provide both children and parents with transparent and consistent protection tools to make the most of the online world”, says Neelie Kroes, vice president of the EC. “The founding coalition members are already leaders in children’s safety online. Working together we will be setting the pace for the whole industry and have a great basis for fully empowering children online.”
  • The coalition has created a statement of purpose covering five key areas: create effective reporting with simple, robust tools; enable age-appropriate privacy settings; develop age-rating through widespread content classification; extend parental control; and effectively remove child abuse material through improved cooperation with law enforcement.

Disney Announces Mobile App Toys that Turn the iPad into Virtual Play Mat

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September 28, 2011
  • Disney announced this week its AppMATes Mobile Application Toys that use a sensor on the bottom of each toy, which identifies the object to an iPad app (no cable or Bluetooth connection required) and creates a virtual play mat for exploration and games.
  • “The ‘Cars’ toys are meant to be driven across the top of an iPad, interacting with a downloadable ‘Cars 2’ Appmates app, which lets kids drive around courses, race and complete missions,” explains Engadget. “The app will be offered up as a free download through iTunes, and the cars will run $20 for a two-pack — the different toys unlock different features, according to Disney.”
  • “We have cracked the technology code in changing the way kids play with their toys,” said Sunny Lauridsen, director of digital toys for Disney Consumer Products. “Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app.”
  • According to the press release: “Each toy unlocks different features and content within the app specific to the character, allowing kids to come back over and over to enjoy an imaginative, open-ended play experience using the Appmates toys. Fans can download and test the app by simply using their fingers to drive a virtual car through the world, but the play experience is optimized to come to life with the Appmates toy vehicles.”
  • The toys will be available in October through the Apple Store, Apple Store online, Disney Stores, DisneyStore.com and national retailers.

New Industry Report to be Released: Suggests 3D Format Safe for Kids

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September 20, 2011
  • The American Optometric Association, the Consumer Electronics Association and the 3D@Home Consortium will issue a report entitled “3D in the Classroom: See Well, Learn Well” that will promote 3D in the classroom. The report, endorsed by James Cameron and Jeffrey Katzenberg, also makes the case for 3D eye exams.
  • The AOA has been taking issue with a position by some companies to recommend that 3D not be used for children younger than 6 years of age.
  • In response to Nintendo on the 3DS, for example, they responded, “Since vision develops from birth, it is crucial to uncover the type of vision disorders that may interfere with Nintendo 3D viewing at an early age. Accordingly, children younger than 6 can use the 3DS in 3D mode if their visual system is developing normally.”
  • They also dispute the recommendation against prolonged 3D viewing, as there is no medical evidence to support this.
  • “While professionals like Technicolor’s 3D guru Pete Routhier note that poorly made 3D can cause eye strain, headaches or nausea, the AOA report notes that discomfort caused by stereoscopy is not innate to the format,” reports Variety. “In fact, pain associated with 3D can often be an indicator of a problem with the health of the viewer’s eyes.”

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