Kobo announced it will release its $99 Kobo Touch with Offers in time for the holiday season.
The 6-inch e-reader is the same as the company’s $130 offering, but “the screen will display ads when it is in sleep mode or turned off, as well as in what the company mysteriously refers to as ‘discreet places,'” reports VentureBeat.
The device “will be a direct competitor to Amazon’s Kindle Touch with Special Offers and Barnes & Noble’s Nook Simple Touch,” suggests the article.
Although not widely known in the U.S., Kobo hopes to change that with unique features such as support for HTML, RTF and various image files.
According to the article: “Just last week, the Canada-based e-reader manufacturer was acquired for $315 million in cash by Rakuten, the largest online shopping mall operator in Japan, which may help the reader become an international hit. As for this season’s e-reader wars in the U.S., it’s still a scrappy underdog.”
Amazon announced it has expanded its trade-in program to include the Kindle and other e-readers.
A used Kindle is reportedly worth $25 to $135, and the customer will receive an Amazon gift card in exchange.
To help encourage trade-ins, the company is also offering free shipping.
“With the Kindle Touch and Kindle Fire on the horizon, I wouldn’t be surprised to see many e-reader owners take advantage of this program,” suggests TechCrunch. “Simply visit Amazon’s Trade-In page and enter in the name of your model.”
Kobo announced it will release its $99 Kobo Touch with Offers in time for the holiday season.