The world’s first AI-powered movie camera has surfaced. Still in development, it aims to enable filmmakers to turn footage into AI imagery in real time while shooting. Called the CMR-M1, for camera model 1, it is the product of creative tech agency SpecialGuestX and media firm 1stAveMachine, with the goal of providing creatives with a familiar interface for AI imagemaking. It was inspired by the Cine-Kodak device, the first portable 16mm camera. “We designed a camera that serves as a physical interface to AI models,” said Miguel Espada, co-founder and executive creative technologist at SpecialGuestX, a company that does not think directors will use AI sitting at a keyboard. Continue reading New Prototype Is the World’s First AI-Powered Movie Camera

Toys R Us is the first company to use OpenAI’s generative video platform Sora to produce a commercial, or what is being described as a “brand film.” With a running time of 1:06, the spot depicts company founder Charles Lazurus as a young boy, “envisioning his dreams” for the toy store and mascot Geoffrey the Giraffe. It was co-produced and directed by Los Angeles creative agency Native Foreign co-founder Nik Kleverov, who has alpha access to the pre-release Sora. Toys R Us says that from concept to completed video, the project came together in just a few weeks to premiere at the 2024 Cannes Lions International Festival of Creativity. Continue reading Toys R Us and Native Foreign Create Ad Using OpenAI’s Sora

Northern California startup Luma AI has released Dream Machine, a model that generates realistic videos from text prompts and images. Built on a scalable and multimodal transformer architecture and “trained directly on videos,” Dream Machine can create “action-packed scenes” that are physically accurate and consistent, says Luma, which has a free version of the model in public beta. Dream Machine is what Luma calls the first step toward “a universal imagination engine,” while others are calling it “powerful” and “slammed with traffic.” Though Luma has shared scant details, each posted sequence looks to be about 5 seconds long. Continue reading Luma AI Dream Machine Video Generator in Free Public Beta