Apple senior vice president of Internet software and services Eddy Cue has released some details about the company’s Apple TV Plus service, scheduled to launch in the fall. Positioning itself opposite Netflix’s strategy, cue said that Apple will be “creating the best” rather than “the most” original content. He added that there is “nothing wrong” with Netflix’s model, “but it’s not our model.” Apple is a latecomer to streaming video, although Disney, NBCUniversal and Warner Bros. will also debut platforms in 2019 and 2020. Continue reading Upcoming Apple TV Plus Will Focus on Quality Not Quantity

During yesterday’s highly anticipated “Show Time” event at Apple’s headquarters in Cupertino, California, CEO Tim Cook was joined by top execs and Hollywood heavyweights to unveil details regarding a new streaming TV service in addition to initiatives involving news, gaming and finance services. The Apple TV+ subscription service is slated to launch this fall in more than 100 countries. While cost and specific launch dates were not addressed, the event emphasized original programming and a collection of channel partners during a presentation that was similar to a traditional television upfront, including major celebrities and musical performances. Continue reading Apple Rolls Out New TV, Gaming, Finance, News Services

Apple ordered two shows, one live-action and the other animated, from Sesame Workshop, the home of “Sesame Street,” and also put a puppet-centric show into development there. With this order, Apple now has 15 original content series in development and said it will begin streaming them in 2019. The crime series “Are You Sleeping” — a production of Reese Witherspoon’s Hello Sunshine company starring Octavia Spencer — will start production on Monday, the first Apple show to do so. Other Apple shows have experienced glitches. Continue reading Apple Inks Deal With Sesame Workshop for Three Programs