Nintendo enjoyed a significant jump in profit with strong sales of its Switch console, unveiled on March 3, and affiliated software. The company, based in Kyoto, reports it sold 7.24 million Switch units in Q4 2017, bringing total sales since its debut to 14.86 million. One reason for the leap was that Nintendo ensured that stores had plenty of Switch consoles to sell over the holiday shopping season, following shortages during the summer. But, says the company, demand still outstrips supply. Continue reading Nintendo’s Profits Jump With Strong Sales of Switch Consoles

In response to strong initial demand, Nintendo plans to at least double production of its new Switch game console through March 2018. The hybrid console, designed for home and mobile use, launched globally March 3, and “its North American unit described the initial momentum as the strongest in the company’s history,” reports The Wall Street Journal. This could put Switch on a similar trajectory as the company’s popular Wii system (and Nintendo needs a hit after its Wii U performed less than expected). “In the fiscal year starting April 2017, assemblers under contract with Nintendo are now planning to manufacture 16 million or more Switches, up from an initial plan for eight million.” Continue reading Nintendo to Double Planned Production of New Hybrid Console

Nintendo will unveil its first-ever game for smartphones, a radical departure from its long-term exclusive focus on its console. In the years of avoiding the move to smartphones, the Kyoto, Japan-based company missed the spectacular rise of mobile gaming, which this year, says research firm Newzoo, is on track to outpace console games in global sales for the first time. But Nintendo is finally opening up, not just with mobile games but also theme parks and a new console game. The first mobile game could debut in a few days. Continue reading Nintendo Abandons Its Console-Only Strategy, Enters Mobile