Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Continue reading Pinterest AI Labeling Policy Unveiled as Q4 Earnings Top $1B

National Institute of Standards and Technology Director Dr. Laurie Locascio, the Under Secretary of Commerce for Standards & Technology, opened a CES discussion on the U.S. Cyber Trust Mark for certification of IoT devices by highlighting “how government and industry can work together to make IoT devices safe and secure — and drive U.S. innovation and productiveness.” “We believe in the power of partnership,” she noted, listing the Consumer Technology Association as an important partner along with academia and consumers in “fostering an environment that enables innovation.” She said this work led to the FCC’s proposal for a Cyber Mark Trust labeling program. Continue reading CES: Government, Industry Stakeholders on IoT Certification

The Federal Communications Commission has issued a formal Notice of Proposed Rulemaking (NPRM) for the U.S. Cyber Trust Mark labeling program for smart devices announced in July with the Biden administration. The voluntary program to provide certification for baseline cybersecurity standards is designed to help consumers make informed purchase decisions regarding Internet of Things (IoT) products. The FCC, which proposes to own the new Cyber Trust trademark and administer it in conjunction with third parties, is now officially soliciting comments from industries and the public on the scope of the proposed program. Continue reading FCC Advances ‘U.S. Cyber Trust Mark’ to Foster IoT Security