IMAX is looking to expand beyond film exhibition, and is adding a regular slate of concerts, stand-up comedy performances and eSports tournaments, in addition to other attractions. The company’s new era launched in December with the live stream of Kanye West’s “Black Skinhead” concert, which took place at the Los Angeles Memorial Coliseum and simultaneously beamed to 35 IMAX theaters, which sold out, adding an additional 10,000 seats. Last week, the company reteamed with West, streaming his “Donda 2” show from Miami to 60 IMAX theaters for an additional 18,000 tickets priced between $20 and $30. Continue reading IMAX Expands Its Offerings with More Live-Streamed Events

MoviePass has had a rough year, and now, it’s aiming for a reboot. Chief executive Mitch Lowe will hand over the reins of day-to-day operations to executive vice president Khalid Itum and focus on long-term strategy. Itum noted that the company has lost consumers’ trust, and that he will lead an effort to “fix” the product as well as empathize with the turmoil its members endured over the past year. Starting in January 2019, MoviePass will introduce three new plans, each of which offers up to 36 movies per year. Continue reading MoviePass Hopes New Subscription Plans Will Save Service

The 45+ year-old IMAX is now setting its sights on virtual reality, with the company’s chief executive Richard Gelfond seeing VR as the future of movies. In fact, IMAX is hoping to lead the charge into this new medium for storytelling, investing $50 million into VR content. The plan is to finance more than 25 VR experiences in the next three years; the company is already in discussions with directors and studios. IMAX also inked a deal with Google to build a new and improved VR camera, which it plans to unveil in 2018. Continue reading IMAX Plans to Create Big Screen Immersive VR Experiences