Amongst the exhibits of Hong Kong technology companies at CES 2025 in Las Vegas last week, our team found a 24-inch, wrinkle-free, portable display made of optical polymer material that can be flexibly folded like a bag. Marketed as the Splay, this radical device — a CES Innovation Awardee from last year — is a collaboration of Hong Kong’s Nano and Advanced Materials Institute (NAMI) and U.S. company Arovia. The back of Splay connects with a compact DLP projector box the size of a book that shows high-contrast 2K resolution image on the screen. Continue reading CES: Splay Provides a Foldable, Wrinkle-Free, Portable Display

At this year’s CES, London-based 3D holographic system maker HYPERVSN presented its latest portfolio of solutions built with its LED-based rotor technology and specialized accessories. At the center of the exhibit was a nearly 30-feet tall version of the company’s SmartV Wall that manifested 3D objects in a futuristic circular glass case. Next to that display was a 3D human-sized digital avatar integrated with ChatGPT that interacted with attendees in real time. Also competing for attention was a live-streamed 3D hologram of a person presented via a camera and green-screen setup. Continue reading CES: HYPERVSN Showcases Latest 3D Holographic Solutions

CES’s Eureka Park is a section of exhibits where startups and early-stage products from all over the world solicit feedback and explore opportunities. From this year’s Italian delegates at Eureka Park, our team found EYE2DRIVE, a semiconductor company that develops CMOS chips for digital imaging inspired by the human eye. Their image sensors use AI to mimic the human eye’s ability to adapt its response to changing environmental light conditions. As a result, quality and color of the captured image remains unaffected. While currently focusing on autonomous navigation applications, the tech has potential for media production as well. Continue reading CES: Image Sensors Adapt to Light Changes Like Human Eye

One of the new television unveilings at CES this year was Hisense’s L9Q, the latest evolution of the Chinese company’s L9 Series of laser TVs first introduced in 2014. Offering five immersive screen sizes ranging from 100 to 150 inches at 4K UHD resolution, L9Q touts the most compact laser TV console (as small as a 12-inch laptop). Its proprietary TriChroma triple-laser light engine emits up to 5,000 lumens with a 5,000:1 contrast ratio and is the first to achieve 1,500 nits full-screen brightness. Each L9Q is paired with one of the company’s Ambient Light Rejection (ALR) screens. The L9Q also supports Dolby Atmos, DTS Virtual X, and eARC for quality surround sound. Continue reading CES: Hisense Introduces L9Q Laser TV with Compact Console

Lenovo announced the Legion Go S, the first device outside of Valve’s own hardware to officially ship with SteamOS. Launching in May 2025, the $499 handheld gaming PC joins Valve’s Steam Deck in the lower-price segment of the PC handheld market. The device features an 8-inch display with 120Hz variable refresh rate and runs on a Lenovo-exclusive AMD Ryzen Z2 Go chip. Lenovo plans to release both SteamOS and Windows versions, with the Windows variant arriving first. The device introduces several technical improvements over its predecessor, replacing detachable controllers with an integrated grip design. Continue reading CES: Lenovo Reveals Third-Party SteamOS Gaming Handheld

6P Color, the color science technology company that innovated the multi-primary color system, recently pivoted its focus to provide color management tools for display manufacturers to reproduce colors the way they are intended at the source. The new C-suite leadership brought in four months ago is transitioning the company to this new direction. During CES, the ETC team met with 6P Color CTO Matthew Brantley; Board Member Steven Poster, ASC; and Lead Product Manager Kennen Dietz. They explained their tech could deliver immediate improvements by addressing the shortcoming in current displays of not fully representing the color space of an image source in the displays’ native gamuts. Continue reading CES: 6P Color Pivots to Provide New Color Management Tools

Having commercialized the idea of a TV that displays art in its downtime, Samsung has faced some criticism for The Frame’s performance when it comes to displaying traditional video content. Now the company is attempting to silence the critics with The Frame Pro, a mini-LED TV that promises brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, “The Frame Pro offers unparalleled picture quality for both artwork and video content,” Samsung claims. It comes with Wireless One Connect, allowing a seamless blend with the environment. Continue reading CES: Samsung Goes Wireless with mini-LED on The Frame Pro

When walking through the Japanese exhibits at CES 2025, it was difficult to miss the huge black spherical drone aircraft HAGAMOSphere that was prominently positioned as if demanding the passerby’s respect. And respect it deserved, for this drone prototype was one of this year’s CES Innovation Award recipients recognized for outstanding design and engineering in consumer technology. HAGAMOSphere’s innovation is its distinct ability to move both horizontally and vertically without tilting the aircraft. If the HAGAMOSphere is outfitted with a suitable camera, jerky movements in captured drone footage could potentially be eliminated or mitigated. Continue reading CES: Spherical Drone Design Could Benefit Media Production

During CES this week, Sony demonstrated a proof-of-concept experience based on the popular HBO post-apocalyptic drama “The Last of Us.” We were dropped into a six-person pod of newly enlisted defenders and assigned to a hardened defender who needed new recruits to combat a serious surge of zombie assaults that she was convinced could be overcome with our assistance. Armed with LED-enabled shotgun-like devices and tracked flashlights to assist our leader in discovering the concealed attackers, our combat leader led us with sharp and direct commands as she guided us through the terrors of the attack. Continue reading CES: Sony Introduces Interactive Experience – ‘The Last of Us’

There’s a knotty problem present in every single available VR device, and it gives most people a headache or eyestrain when using the device long enough: the distance between your eyes and the displays remains the same no matter how far away an object appears to be. At CES 2025 in Las Vegas this week, Canadian spatial media company CubicSpace demonstrated a software mitigation to this issue, showing us images on a standard 3D display and a stock Meta Quest 3 device, with a before-and-after effect of native pipeline and via their software. Continue reading CES: CubicSpace Demos Solution to a Consistent VR Problem

Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity

In the never-ending smorgasbord of AI hype, “agents” represent practical and worthwhile potential. AI agents are autonomous AI programs that can understand some context and take action in that context. Agents can autonomously perform a task that involves mapping a goal to its context and parameters (even if they’re not explicitly laid out), process data across multiple formats and ontologies to understand the goal and work through the task, call multiple functions across multiple apps, and take some action to achieve the goal. Unfortunately, however, while many are talking about AI agents, few are promoting actual products at CES. Continue reading CES: Show Features a Surprisingly Small Number of AI Agents

During the “Speed, Customization, Innovation: AI in Gaming” panel during CES this week, game publishers and developers shared their latest insights regarding how they use generative AI tools. A prevailing question involved the impact of AI’s ability to generate pixels and video frames efficiently — especially in light of Nvidia’s keynote the prior evening announcing its new Blackwell RTX 50 Series GPUs’ enormous ability to do so. Other opinions shared during the panel included thoughts on whether AI is overhyped for gaming and wish lists for fixing the limitations of AI tools. Continue reading CES: Thoughts on the Benefits and Limitations of AI in Gaming

When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms