What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

Although AR/VR experts in another CES panel said that enterprise will be the driver for this nascent field, a group of game designers and producers beg to differ. Gaming is the killer AR/VR app, they believe, with examples and enthusiasm to back up their claim. S&P Global Market Intelligence analyst Greg Potter reports that snap-in headsets (such as Gear VR) are currently leading the pack, due to commodity-like pricing. This platform will increase in 2018 and peak in 2019, as more people look for a better experience. Continue reading Gaming is Killer VR/AR App According to Industry Developers

OTT video distribution startup OWNZONES Media Network claims it can transcode Interoperable Master Format (IMF) assets 40+ times faster than conventional methods via its Connect solution. “Using a parallel architecture with cloud transcoding, the company says OWNZONES Connect can process a film with a runtime of 2 hours and 40 minutes in just 6 minutes,” reports Variety. “In addition, the company has introduced a ‘pay-as-you-go’ model to let content owners distribute assets in the new SMPTE IMF format standard without any upfront investment.” Continue reading OWNZONES Demos its Cloud-Based IMF Transcoder at CES

Ujet rolled out its first energy-efficient, lightweight, portable, electric smart scooter at CES. Priced at $8,900 or $9,900, depending on which smart battery is selected, the Ujet weighs less than 100 pounds due to the frame’s alloy and carbon composite materials, and tires constructed of single-wall carbon nanotubes. Easily chargeable via a standard outlet (no charging station required), the scooter can be controlled remotely by an Android or iOS app that provides access to customer support, performance monitoring, ignition system, locks, directions, location, even the ability to disable the Ujet in the case of a theft. Continue reading CES: Ujet Unveils Energy-Efficient Scooter With Smart Battery

On Sunday, January 7, CES 2018’s hottest trends were previewed in an event open only to press. CTA senior director of research Steve Koenig and senior manager of research Lesley Rohrbaugh divided tech trends into three parts: Ingredient or B2B technologies such as 5G, AI and robotics; In the Market tech comprised of native interfaces, digital senses and realism redefined; and Emerging Tech focused on smart cities, sports innovations and digital therapeutics. The technology that will make all of it possible, they say, is 5G. Continue reading CES Tech Trends: 5G Ushers In a New Connected Ecosystem

At CES 2018 this week, Toyota will be showcasing its prototype autonomous vehicle, Platform 3.0, which is built on a Lexus LS 600hL. The car isn’t ready for purchase yet, but it does a good job of demonstrating what the Toyota Research Institute has been up to. Toyota has integrated many if not all of the sensors into the car’s body, creating a rather sleek design that it calls “intelligent minimalism.” The rooftop panel, sensors on the side of the car and even the trunk, for example, are part of a smooth, aerodynamic design. Continue reading CES 2018: Toyota Shows Off Its Prototype Self-Driving Vehicle

In mid-2018, Qobuz, a European online music streaming and downloading service, will be available in the U.S. The company, which claims it is “the highest resolution music streaming service in the world,” offers 40-million music tracks, among them one million high-resolution tracks. The service is compatible with Mac, iOS, Android and Windows operating systems. Qobuz also produces original editorial content including album reviews, bios, introductions to discographies and exclusive photos, art and videos. The company will showcase its service at CES in Las Vegas next week. Continue reading CES: Qobuz High-Res Music Service to Launch in U.S. in 2018

At CES 2018, Samsung’s latest QLED monitor, dubbed the CJ791, will support Intel’s Thunderbolt 3. The high bandwidth interconnect works with the USB-C connector allows the monitor to receive video from a laptop and charge it with up to 85W of power. According to Samsung, the CJ791 is the first curved monitor to feature Thunderbolt 3 connectivity. The company touts the 34-inch CJ791 model as providing exceptional picture quality as well as single-source power and processing speed. Continue reading Samsung Curved Monitor Features Thunderbolt 3 Connectivity

At CES 2018, Lyft and Aptiv, a self-driving software company, will offer rides to show attendees in its automated ride hailing service (with a safety driver in the front seat). The goal, say the two companies, is to “accelerate the availability of automated driving platforms for commercial applications,” by operating in a complex environment such as the Las Vegas metro area. Aptiv is a subsidiary of Delphi Automotive, which split into two companies to emphasize its capabilities in self-driving technologies. Continue reading At CES 2018, Attendees Can Hail a Lyft/Aptiv Autonomous Car

At CES 2018, LG Display will show off its new 88-inch 8K OLED display, which now tops the previously largest and highest resolution OLED display, which was 77-inches and 4K. Much of the compelling technology at CES will be TV-related; such technologies as 4K, curved and bendable TVs, OLED, HDR and 4K Ultra HD Blu-ray Disc players have previously debuted at the consumer electronics confab. At CES 2018, 8K TVs will arrive in earnest, as well as evidence of trends such as voice control and premium HDR for LED TVs. Continue reading New TV Tech at CES to Include LG’s 88-Inch 8K OLED Display

Facebook, Amazon, Apple and Google may not all have a big booth with their name on it at this year’s CES, but be sure that their presence will still be felt. For example, we expect dozens of new devices that are “Alexa-enabled” to appear on the show floor. Ever since Amazon Web Services opened up Alexa to the developer community in 2015, voice-enabled devices have really taken off and Alexa has been endowed with hundreds of new “skills.” At CES, we expect to see a wide range of voice-enabled smart speakers and IoT devices, “Made for HomeKit” sensors and devices, more private and hybrid cloud products, and a continued push into VR, AI and live streaming. Continue reading Top Platforms, Enabling Technologies Expected to Impact CES

Unless there is breaking news, ETCentric and The Daily News Brief will not publish during the upcoming holiday break. We wish you and your families a very happy holiday season. Our team is currently gearing up for CES 2018 in Las Vegas and will be back in January with the latest in entertainment technology news. Continue reading Happy Holidays: ETCentric to Return for CES in the New Year

As connected devices, big data technologies, and artificial intelligence play an increasingly important role across a growing list of business sectors, new approaches to security and privacy will be necessary to safeguard the lifeblood of these systems — data. We expect to see this manifest itself in a number of different ways next month at CES 2018. Differential privacy and, to a larger extent, blockchain technologies (and the growing attention paid to virtual currency systems) are the topics likely to dominate booths in Las Vegas and conference headlines. Continue reading Expect Security and Privacy to Emerge as Major CES Topics

The Consumer Technology Association is expecting more than 4,000 companies to showcase exciting new products, services and technologies at CES 2018 next month in Las Vegas. Our audience should be particularly interested in C Space at CES, which examines “disruptive trends and how they are going to change the future of brand marketing and entertainment.” For those interested in attending CES January 9-12, CTA is offering the ETCentric community free Exhibits Plus passes. Use the discount code ETC2018 when registering (offer expires 12/22). Continue reading Entertainment Meets Technology at CES 2018: Discount Code