Content hubs are gaining traction with streaming platforms as a search and discovery tool, according to a new study by Horowitz Research, which notes eight in 10 consumers indicating they watch content from a collection or hub occasionally. Multicultural audiences are turning to using hub resources in significant numbers, with African American streamers engaging at the 80 percent rate, and Asian viewers at 65 percent. The number trends higher — at 77 percent — among less acculturated Asian streamers. Among Latinx streamers, nearly 59 percent say they’ve turned to Latinx content collections, with less acculturated doing so at higher rates (78 percent). Continue reading Study: Streaming Viewers Are Interested in Hubs for Discovery