According to sources, YouTube will debut a paid music service in March, marking the third attempt by parent company Alphabet to compete with Spotify and Apple. Warner Music Group has reportedly already signed on to the new effort and discussions are underway with the other two major record labels, Sony Music Entertainment and Universal Music Group, as well as Merlin, an alliance of independent labels. Apple and Spotify’s paid streaming music services have helped the music business grow after two decades of decline. Continue reading YouTube Readies Subscription-Based Music Streaming Service

On February 10, YouTube will release a slate of original content, including three movies and an adventure series, to convince viewers to sign up for its new $9.99/month subscription service, YouTube Red, currently only available in the U.S. The content features personalities with major YouTube followings, such as PewDiePie (Swedish gamer Felix Kjellberg), whose channel has nearly 42 million fans. YouTube global head of original content Susanne Daniels also sees the possibility for more standard premium content in the future. Continue reading YouTube Debuts Original Content on Red Subscription Channel