The Digital Content NewFronts are an annual event in which companies that offer digital video give marketers a preview of their upcoming programming so that marketers will consider buying commercials ahead of time. This year, the growing event featured The New York Times, AOL, Microsoft, BuzzFeed and others. Among the newest offerings, Condé Nast will announce its plans to rapidly expand its online video content at its NewFronts presentation next week. Continue reading Digital Media Companies Present for Marketers at NewFronts

The MLB, NHL and NBA recently teamed up with Time Inc. to launch 120 Sports, an online hub that provides sports video content across a variety of platforms. This announcement followed the launch of NFL Now, a similar digital network that promises football fans the ultimate viewing experience. Both networks are examples of how American sports teams are attempting to keep up with technology, while providing fans with quality viewing experiences on multiple platforms. Continue reading Online Hub Offers Sports Coverage Across Different Platforms

Executives at American Express are targeting millennials with a new sponsorship program that includes prepaid debit cards featuring images from the popular online video game “League of Legends” by Riot Games. Tomorrow, the company will announce a program through which users will receive 1,000 points when they sign up for the card and another 1,000 points when they load $20 onto the card. Additional points can be earned with purchases and when the card is linked to a direct deposit account. Continue reading AmEx Debit Cards to Feature Images from Online Video Game